The "LOL" contrary to popular belief does NOT stand for Laugh Out Loud. It stands for Live Out Loud. Society places a stigma or stereotype on you and depending on where you are from and how you grew up, you are already stamped with the life you should lead. For some its college or the military, or maybe working for your parents company. For others it may be a darker path that comes from a hard and unfair upbringing. For owner Cassidy Jones, the story was to get good grades, go to college, get a good job with great pay and benefits, meet a good guy, get married and live the white picket fence life. Entrepreneurship was too risky and wasn't even an option presented to her. So she followed the path that was presented to her. She went to college, got good grades, graduated at the top of her class, went to graduate school, got good grades, graduated at the top of her class. (Catches breath) Then she goes and gets a good "Govment" (yes that's correct IYKYK) Job with benefits. She even met a nice guy, marries him, and starts a family. To society she had made it! But something was still missing.  Entrepreneurship was calling her and one day she decided that she couldn't ignore it any longer and answered the call. So the moral of the story is, after saying all of that, (whew) Living Out Loud embodies the idea that you should be who YOU want to be, do what makes YOU happy, and not fall into what Society says or thinks you should be.